After Phorm’s town hall meeting last week, things seemed to be going well for the BT supplier of behavioural marketing, however the light might not be green after all:
 
The European Commission has started legal action against Britain over the online advertising technology Phorm. It follows complaints to the EC over how the behavioural advertising service was [...]

I’ll be posting a lot more on this soon, but for now, this snippet from the Hermes project:
The Crown Prosecution Service (CPS) is looking into a request from serial anti-Phorm campaigner Alexander Hanff to launch a private prosecution over BT’s stealth trials of the controversial contextual advertising system.
The trials had previously been cleared by the City of London police, which [...]

So, the Phorm storm rolls on (not sure that the name helps)! Phorm, formerly 121Media, and more specifically its behavioural targeting system is regularly making headlines. The PDA blog on the Guardian has a piece on the background of the BT and Phorm story.
Phorm’s technology tracks user ‘behaviour’ (basically the sites they visit) in order to deliver targeted advertising, which has privacy [...]